Lexus Milan Design Week 2024: Exploring the Future of Next-Generation Mobility

The Concept of Time

The theme of “Time” reflects Lexus’s commitment to creating unique experiences that transcend conventional luxury. At its core, the exhibition explores the inseparable connection between experience and time, challenging visitors to rethink their perceptions of mobility.

Vision of the Future

“Time” embodies Lexus’s vision of a future where technology empowers individuals to experience mobility like never before. Through innovative software and sustainable design, the exhibition demonstrates the limitless possibilities of next-generation mobility.

Exploring Mobility Innovation

Central to the exhibition are works inspired by the LF-ZC concept model, showcasing the potential of next-generation battery electric vehicles (BEVs). These installations envision a future where mobility is redefined in harmony with carbon neutrality, offering a glimpse into a sustainable future.

Installation: Beyond the Horizon

Hideki Yoshimoto/Tangent presents “Beyond the Horizon” at Art Point, a mesmerizing exploration of next-generation mobility. Collaborating with musician Keiichiro Shibuya, the installation immerses visitors in a world of light and sound, where vehicles evolve infinitely through software.

Installation: 8 Minutes and 20 Seconds

Marjan van Aubel’s “8 Minutes and 20 Seconds” at Art Garden celebrates the potential of solar design in achieving carbon neutrality. Using solar power and interactive elements, the installation invites visitors to envision a future where sustainability and luxury converge.

YOU ASKED

What is the inspiration behind the Time installation?

The Time installation is inspired by Lexus’s vision of a future where technology and human experiences converge to create unique moments in time.

How does Lexus envision the future of mobility?

Lexus envisions a future where mobility is redefined through the integration of software, sustainability, and luxury, as showcased in the Time exhibition.

Who are the featured designers in the exhibition?

The exhibition features works by Hideki Yoshimoto/Tangent and Marjan van Aubel, exploring the possibilities of next-generation mobility and sustainability.

What can visitors expect from the Time exhibition?

Visitors can expect immersive art experiences that challenge conventional notions of mobility, sustainability, and luxury, offering a glimpse into the future.