Martell and Davido Unveil Exclusive XO Cognac Collaboration
Maison Martell and its global ambassador, Davido, commemorate their longstanding partnership with a special edition of Martell XO cognac. This unique blend, created for and with Davido, reflects his lively persona and remarkable life story, which continue to inspire young people across Africa and beyond.
Davido Brings Creative Flair to the New Martell XO Cognac
Davido, the Nigerian-American singer, songwriter, and producer making waves globally, collaborated with Martell to craft this unique cognac, pushing the creative boundaries of collaboration. Available only in Nigeria, this limited edition will be unveiled at an extravagant launch event in Lagos on November 7, bringing together a star-studded guest list that matches both Martell’s spirit and the celebratory occasion.
A Unique Interpretation of Martell XO Cognac
The Martell XO Limited Edition by Davido offers a refreshed take on the iconic Martell XO cognac. As Christophe Valtaud describes it, “the round, smooth, and balanced profile is inspired by Davido’s character. Its aroma carries fig, red fruits, and blackcurrant buds. The palate is soft and fruity, with hints of fruit paste, cocoa, and vanilla. The exceptionally long finish features notes of candied orange, sweet spices, and rancio.”
Chidinma Mordi’s Artistry Adds a Unique Touch
Each of the 1,200 Martell XO Limited Edition by Davido bottles sports a distinctive label designed by local artist Chidinma Mordi. The label, glowing at night, embodies Davido’s persona, lifestyle, and global achievements through elegant circular patterns symbolizing community, music, and people. These patterns layer upward to represent Davido’s ethos, “We rise by lifting others.”
Martell and Davido’s Partnership Strengthened
This project further strengthens Maison Martell’s close ties with Davido, whose inspiring success and vibrant personality align with Martell’s spirit of audacity and freedom. It follows the release of Davido’s Exclusive Blend in April 2023, which marked the launch of his latest album, Timeless.
YOU ASKED…
What is the unique feature of the Martell XO Limited Edition by Davido?
This limited-edition cognac offers a unique profile inspired by Davido’s personality and features a specially designed glowing label by artist Chidinma Mordi.
When and where will the Martell XO Limited Edition by Davido launch?
The exclusive cognac will be unveiled at a high-profile event in Lagos on November 7th.
What aromas and flavors can be expected from the Martell XO Limited Edition by Davido?
The nose reveals fig, red fruits, and blackcurrant buds, while the palate is rich in fruit paste, cocoa, and vanilla, with a long finish of candied orange, sweet spices, and rancio.
How many bottles of the Martell XO Limited Edition by Davido will be available?
Only 1,200 bottles of this exclusive cognac will be released, each with a distinctive label by Chidinma Mordi.
Editor’s Note: All listed prices were correct at the time of publication. This article contains editorial selections and paid partnerships. Please note that this article may contain some affiliate links to products and we may receive a commission for selected purchases.
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