Tiffany Lock Campaign Launch by Tiffany & Co.

The Essence of the Tiffany Lock

Alexandre Arnault, Executive Vice President of Product and Communication at Tiffany & Co., expressed excitement about the new additions to the Tiffany Lock series. He emphasized that the campaign, centered around the theme of love, resonates with the brand’s core values established since its founding in 1837.

Historical Inspiration and Craftsmanship

The Tiffany Lock, inspired by a historical padlock design from 1883, has been a hallmark of the brand for over a century. This collection is a tribute to Tiffany’s rich history, emphasizing the deep connections and the boundless strength of love. The collection, designed to be worn by all genders, includes various styles of earrings, pendants, rings, and a new bracelet in the esteemed diamond and gold lineup.

Exquisite Design Details

The collection stands out with its elegant silhouettes and the renowned Tiffany diamonds. The pieces are available in 18k white, yellow, and rose gold, featuring options with full pavé diamonds, half pavé diamonds, or purely metal designs. Additionally, a standout new Lock bracelet features half pavé diamonds and half baguette diamonds, crafted in 18k white gold.

Global Launch Details

The latest additions to the Tiffany Lock collection will be launched worldwide on August 1. These new designs will be available at all Tiffany & Co. stores globally and on their official website, Tiffany.com.

YOU ASKED…

Who are the ambassadors featured in the new Tiffany Lock campaign?

The campaign features ROSÉ of BLACKPINK, Jimin of BTS, singer Nancy Ajram, and actress Florence Pugh, the newly appointed ambassador.

What inspired the Tiffany Lock collection?

The collection is inspired by a padlock design from 1883, reflecting over a century of design heritage at Tiffany & Co.

What types of jewelry are included in the new Tiffany Lock collection?

The expanded collection includes earrings, pendants, rings, and bracelets available in various gold and diamond configurations.

When and where can the new collection be purchased?

The collection will be available from August 1 at Tiffany & Co. stores worldwide and on their website, Tiffany.com.