Tiffany & Co.’s “This Is Tiffany” Campaign Launch

Comments from the Executive

Alexandre Arnault, Executive Vice President of Product & Communication at Tiffany & Co., stated, “Our ‘This Is Tiffany’ campaign genuinely honors individual style. Although we craft the jewelry, it’s the personal touch from house ambassadors like Zoë, Jimin, and Gal that really brings our collections to life and makes them uniquely theirs.”

Highlighting the Tiffany T Collection

The Tiffany T collection, inspired by the company’s iconic logo, embodies simplicity and strength. Each piece is a celebration of the Tiffany brand, recognizing its modernity and robust character. The T collection stands out as a bold, immediate statement of personal style.

Introduction to the Tiffany HardWear Collection

First introduced in 2017, the Tiffany HardWear line is inspired by the vibrancy and architecture of New York City, Tiffany’s place of origin. This collection features distinctive gauge links that explore tension, proportion, and balance. This year, it expands with a new watch that showcases a cushion-shaped case and a faceted Sapphire glass that mimics a full-cut diamond, complete with a diamond-accented custom-locking mechanism, a tribute to Tiffany’s rich heritage.

Unified by Elegance and Sophistication

Both the Tiffany T and Tiffany HardWear collections are marked by a bold elegance and sophisticated design, ranging from the subtle to the boldly expressive.

The Faces of the Campaign

The campaign vividly portrays Kravitz, Jimin, and Gadot in their genuine elements. The jewelry, characterized by hand-polished finishes, sleek designs, and striking pavé diamonds, truly represents the essence of Tiffany & Co. and those who wear its creations.

Global Campaign Launch

The “This Is Tiffany” campaign was launched globally on April 10 and is available at all Tiffany & Co. stores and on their website, tiffany.com.

YOU ASKED…

Who are the ambassadors featured in the “This Is Tiffany” campaign?

The campaign features Zoë Kravitz, Jimin of BTS, and actress Gal Gadot as the house ambassadors.

What is the focus of the Tiffany T collection?

The Tiffany T collection focuses on clean, graphic designs that highlight the modernity and strength of the Tiffany name.

What inspired the Tiffany HardWear collection?

It’s inspired by the energy and architecture of New York City and features design elements like gauge links that create a sense of tension and balance.

When was the “This Is Tiffany” campaign released?

The campaign debuted globally on April 10, 2023, and is available in Tiffany & Co. stores and online.