Introducing Tiffany & Co.’s Warholiday Extravaganza
Tiffany & Co. has just unveiled its holiday campaign, a film collaboration with Andy Warhol, featuring star Hailey Bieber. This film pays tribute to Warhol’s iconic Factory and his festive spirit. Filmed by Mario Sorrenti and photographed by Raymond Meier in New York City, the campaign portrays a grand celebration replete with Tiffany diamonds, signature Blue Boxes, and a liberated festive vibe.
A Tribute to Warhol’s Artistic Legacy
Alexandre Arnault, Executive Vice President of Product and Communication at Tiffany & Co., expressed the intention to honor Andy Warhol this holiday season. The inspiration came from Warhol’s distinctive greeting cards made for Tiffany’s clients during the 1950s and 1960s. The campaign video amalgamates these historical ties by celebrating the enduring partnership with one of the most acclaimed artists globally.
