Drinks \ Cars

Automobili Lamborghini and Lavazza: New Italian Excellence Partnership

PUBLISHED ON

June 11, 2024

TEXT BY

Editorial Team

Lamborghini

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June 11, 2024

Editorial Team

Automobili Lamborghini and Lavazza have joined forces in a new partnership that highlights everything “Made in Italy” stands for around the globe.

Iconic Brands Unite

Automobili Lamborghini, famous for its luxury super sports cars, and Lavazza, a leading global coffee manufacturer, are thrilled to announce their exclusive collaboration. These two brands, both ambassadors of Italian quality, are always looking towards the future and are dedicated to maintaining the highest standards. Both renowned brands serve as global ambassadors for Italy, constantly aiming for the highest quality while looking towards the future.

Agreement Signed at Lamborghini Headquarters

The partnership agreement was formalized at Lamborghini’s historic headquarters in Sant’Agata Bolognese, initiating a series of events and initiatives that will highlight not just the products, but also the brands’ shared commitment to excellence and unique experiences.

Lavazza at Lamborghini Events

Lavazza will be featured at Lamborghini events both in Italy and internationally, offering participants the chance to enjoy exceptional coffee. Moreover, visitors at the Automobili Lamborghini Museum can enjoy Lavazza coffee while viewing iconic car models, and employees will have a dedicated space for premium coffee breaks.

Strengthening Market Positions

This synergy not only reinforces the brands’ positions in the international market but also opens new avenues for unique brand experiences, blending luxury cars with high-quality coffee. In addition to strengthening their international market positions, this collaboration creates new opportunities for distinctive brand experiences.

“We are delighted to announce our collaboration with Lavazza, uniting two Italian excellences in a common project. Automobili Lamborghini has always been committed to ensuring a quality experience for everyone who approaches the brand. The partnership with Lavazza represents an opportunity to bring the Italian experience to our customers, visitors, and fans around the world.”

Stephan Winkelmann

Chairman and CEO of Automobili Lamborghini

“This partnership represents a special moment for two companies that have always aimed for excellence. The affinities between Lavazza and Automobili Lamborghini are many: both are ambassadors of Italian style around the world, both share a history of success and a constant commitment to quality. We are thrilled to join forces to continue to inspire with our shared values, in Italy and abroad.”

Antonio Baravalle

CEO of Lavazza

The collaboration between Automobili Lamborghini and Lavazza signifies a celebration of Italian excellence, promising unique experiences and the highest quality for their global audience.

YOU ASKED…

What is the new partnership between Automobili Lamborghini and Lavazza about?

The partnership is about bringing together two iconic Italian brands to highlight their commitment to excellence and provide unique experiences that blend luxury cars and high-quality coffee.

Where was the partnership agreement signed?

The agreement was signed at Automobili Lamborghini’s historic headquarters in Sant’Agata Bolognese.

What will Lavazza provide at Lamborghini events?

Lavazza will offer exceptional coffee at Lamborghini events, allowing participants to enjoy high-quality coffee experiences.

What do the CEOs of both companies think about the partnership?

Both CEOs are excited about the collaboration, highlighting the shared values of excellence and Italian style that both brands represent globally.

Media: Courtesy of Automobili Lamborghini.

Editor’s Note: All listed prices were correct at the time of publication. This article contains editorial selections and paid partnerships. Please note that this article may contain some affiliate links to products and we may receive a commission for selected purchases.

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