On Unveils First Flagship Store in France on the Fabulous Champs Elysées

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July 11, 2024

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Editorial Team

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July 11, 2024

Editorial Team

On’s Expansion in France

On, a Swiss sportswear brand, is set to open a flagship store in France, located on the famous Champs Elysées. This comes after the successful launch of its first store at Marché Saint-Germain, as the brand continues to expand its reach in France, propelled by significant overall growth.

On announces the opening of its first flagship store in France on the Champs Elysées. Photo: On

On’s Largest Store Yet

Situated at 65-67 Avenue des Champs Elysées, Paris, the store spans a whopping 1,513 square meters, making it On’s biggest store yet. Both locals and international tourists visiting the capital city have the chance to explore the broadest collection of footwear, apparel, and accessories across various categories including running, training, tennis, lifestyle, and outdoor. This opening in one of the globe’s most frequented shopping sites is a significant leap forward for On in both France and around the world.

“The Champs Elysées is an iconic location for Parisians and visitors from all over the world. With this space, we are able to present multiple collections and have paid special attention to the design as a new dimension to present our apparel offering.”

Diana Dowling

Head of Retail Design at On

Store Layout and Offerings

The store, which spans three floors, provides a lower level devoted to the performance running range, accessible by escalator. The first floor houses lifestyle and special collaboration collections, while the top floor is dedicated to tennis and training offerings. The impressive store space, with its high ceilings and unique design, effectively showcases On’s primary product categories.

On Champs Elysées: A Hub for All Movement Enthusiasts

On Champs Elysées is targeted towards enthusiasts of running, tennis, and all forms of movement in Paris, as well as tourists visiting the capital. It offers a range of products catering to various needs. Additionally, the store aims to engage with the local community by hosting run clubs and movement activities.

“This second store in Paris represents an important milestone for On, not only in France, but also globally. The Champs-Elysées is a fantastic meeting point for locals and international fans alike, who can discover the largest range of products and our latest innovations.”

Bianca Pestalozzi

General Manager EMEA at On

On’s Global Retail Expansion

Last year, On inaugurated its first store in France, located under the arcades of the Marché Saint-Germain. Presently, On has a total of 35 stores spread across North America, Europe, and Asia, with 20 located in China. This continued expansion exemplifies On’s dedication to providing customer-centric physical retail experiences on a global scale.

Official Opening Date

The On Paris Champs Elysées store is set to officially open its doors to customers from July 12, 2024.

YOU ASKED…

When did On start operating?

The Swiss sportswear brand On was established in 2010.

What does On offer?

On provides a wide range of footwear, apparel, and accessories for various categories including running, training, tennis, lifestyle, and outdoor.

Where are On’s stores located?

On has a total of 35 stores spread across North America, Europe, and Asia, including 20 in China.

When will the On Paris Champs Elysées store open?

The On Paris Champs Elysées store will officially open its doors to customers from July 12, 2024.

Media: Courtesy of On.

Editor’s Note: All listed prices were correct at the time of publication. This article contains editorial selections and paid partnerships. Please note that this article may contain some affiliate links to products and we may receive a commission for selected purchases.