Football Greats Join Forces in Adidas’ Latest Campaign, Tackling Pressure

The New Brand Film

The sportswear giant is introducing a new brand film spotlighting sports stars and up-and-coming trailblazers who will don their country’s colors this summer. The film, narrated by English legend David Beckham, encourages athletes to overcome pressure and rekindle their love for the beautiful game, focusing on the positive rallying cry of ‘You Got This’.

Fast-Paced Scenes of Triumph

The film features a series of dynamic scenes set to the tunes of Queen ft. David Bowie’s classic, Under Pressure. It showcases the potential of athletes when they channel their attention, encouraging everyday sports enthusiasts to do the same.

Debuting the New Adidas F50 Football Boots

In the film, Dembele and Santi Jimenez unveil the new adidas F50 football boots. These boots will make their first appearance on the pitch at the UEFA Champions League Final before taking center stage in the summer of football.

The Impact of Pressure on Performance

A recent study conducted by adidas and leading sports neuroscientists, neuro11, uncovered the influence that pressure can have on the performance of both elite and grassroots athletes. They found that with the right management techniques, players were up to 40% more effective at harnessing pressure during high-stakes moments.

Words from the Players

England midfielder Jude Bellingham, speaking ahead of competing at EURO 2024™, shared his thoughts on the pressure that comes with representing your nation. He emphasized the importance of remembering why you’re playing the game and using the feeling of pressure to push you to perform at your best.

The Purpose of the Campaign

Florian Alt, VP of Global Brand Comms at adidas, commented on the next phase of the brand campaign. He expressed that the campaign aims to remind players at all levels that pressure can be felt, regardless of achievements. The goal remains to help diffuse negative pressure in sport and encourage players to reconnect with their love for the game.

YOU ASKED…

Who are the football icons featured in the Adidas campaign?

Lionel Messi, Jude Bellingham, and Florian Wirtz are among the football icons featured in the Adidas campaign.

What is the main goal of the Adidas campaign?

The main goal of the Adidas campaign is to disarm negative pressure in sport and inspire athletes to overcome the pressure and give their best.

What is the rallying cry of the campaign?

The rallying cry of the Adidas campaign is ‘You Got This’.

What is the new product debuted in the campaign?

The new Adidas F50 football boots are debuted in the campaign.