Marriott’s Bold Expansion in Luxury Hospitality
Marriott International, Inc. is ushering in an exciting phase of global growth and expansion. The Luxury Group’s brand extensions, including tented camps and remote lodges, aim to elevate Marriott’s high-end hospitality leadership.
Unveiling New Destinations and Experiences
Luxury Group by Marriott is introducing new destinations, safari camps, and transformative travel experiences. These developments will set a new benchmark for luxury hospitality.
Marriott’s Impressive Property Portfolio
The portfolio includes renowned names like The Ritz-Carlton, St. Regis, and W Hotels. Luxury Group by Marriott now has over 529 properties in 73 countries, with three new hotels opening by the end of 2024.
The Future of Luxury Travel in 2025
In 2025, luxury travel is set to enter a new era influenced by changing traveler demographics and spending habits. A shift in wealth, primarily among Millennials and Gen Z, is reshaping luxury travel priorities.
Transformative Experiences and Social Connections
Today’s luxury travelers prioritize experiences and connections over material wealth. This shift is enhancing experiential luxury, with travelers seeking purpose-driven journeys.
Wellness, Community, and Unique Travel Offers
Luxury destinations are now expected to offer wellness and community alongside five-star experiences. The all-inclusive model is adapting to emphasize balance and connection.
Emerging Trends in Safari Camps and Lodges
Adventure and outdoor travel are gaining popularity, encouraging interest in safari camps and lodges. The Luxury Group plans to introduce several brands in the safari lodge sector in the coming year.
Collaborations and Partnerships with Luxury Brands
Luxury brands are forming partnerships to engage a younger audience, with many spending decisions driven by the search for new experiences. The industry is evolving to offer culturally rich journeys that combine adventure and introspection.
“As global luxury consumers invest more deeply in travel, we are witnessing a profound evolution in what they seek – from discovery of the world to self-discovery. Today’s luxury travelers, both established and emerging, aren’t just passing through destinations; they are embarking on personal journeys that reveal new dimensions of both place and self. At the Luxury Group by Marriott International, we are embracing this shift by crafting experiences that act as conduits for emotional exploration, bridging nature, culture, and self-discovery in ways that are as enriching as they are unforgettable.”
Tina Edmundson
President of Luxury, Marriott International
YOU ASKED…
What new destinations is Marriott’s Luxury Group unveiling?
The Luxury Group is introducing new destinations, safari camps, and transformative experiences in 2025.
How many properties does Luxury Group by Marriott have?
Luxury Group by Marriott has over 529 properties across 73 countries.
What demographic changes are impacting luxury travel?
The emerging affluent, especially Millennials and Gen Z, are reshaping luxury travel by prioritizing experiences over material wealth.
What are the new trends in luxury hospitality?
Luxury hospitality is evolving to focus on wellness, community, and unique experiential travel offerings.
Editor’s Note: All listed prices were correct at the time of publication. This article contains editorial selections and paid partnerships. Please note that this article may contain some affiliate links to products and we may receive a commission for selected purchases.
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