Challenges in the Sneaker Reselling Market
The sneaker reselling industry, known for its lucrative margins from exclusive releases, is encountering difficulties as market conditions evolve.
Opportunities in a Low Market
Despite these challenges, astute resellers can find unique opportunities in a slow market, indicating a shift in consumer preferences that invites the renewal of strategies.
Strategies for Reselling Success
Remaining successful in a sluggish market requires adaptability, strategic sourcing, and utilizing dependable platforms to maintain profitability.
Focus on Consistent Demand
Instead of pursuing every popular release, concentrate on models that consistently sell well. The Air Jordan 4, Air Jordan 1, and Nike Dunks represent almost half of SNKRDUNK’s monthly transactions globally, with 63% coming from the U.S. and 31% from APAC regions.
Emerging Brands and Styles
The duration of trends shortens with each new social media platform that gains widespread attention. Unique styles, emphasizing both performance innovation and cultural significance, are becoming as prominent as their mainstream counterparts, often with demand outstripping supply.
Utilizing Secondary Marketplaces
Secondary markets offer a second opportunity for consumers, making emerging brands an essential component of resale businesses. Brands like Puma and Japanese labels such as Asics, Onitsuka Tiger, and Mizuno have seen increased search interest on SNKRDUNK, with global app orders rising by over 150% from 2023 to 2024.
Choosing Effective Marketplaces
Select platforms that provide lower fees and discounts on bulk purchases. Consider the platform’s capability to ensure quick turnover and its network of reliable buyer-seller relationships, which are vital for maintaining a stable inventory at competitive prices.
SNKRDUNK’s Support for Resellers
With over 6 million users worldwide, SNKRDUNK, Japan’s premier sneaker marketplace, is well-suited to assist resellers in maximizing profits and expanding their businesses. It is the first major marketplace to introduce a shopping cart feature for all users, supporting resellers by enabling bulk purchases at reduced costs and offering significant savings on shipping.
YOU ASKED…
What makes SNKRDUNK unique for resellers?
SNKRDUNK offers a shopping cart feature for bulk purchases, reduced shipping fees, and competitive pricing due to its extensive network of Japanese sellers.
How does SNKRDUNK ensure the authenticity of products?
SNKRDUNK employs rigorous authentication processes using X-ray technology and expert authenticators to guarantee product quality and legitimacy.
What trends are emerging in the sneaker reselling market?
Unique styles focusing on performance and cultural relevance are gaining prominence, alongside traditional mainstream silhouettes.
Why should resellers consider emerging brands?
Emerging brands like Puma and Japanese labels have seen increased demand, offering resellers a chance to capitalize on lower supply and high interest.
Editor’s Note: All listed prices were correct at the time of publication. This article contains editorial selections and paid partnerships. Please note that this article may contain some affiliate links to products and we may receive a commission for selected purchases.
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