TUMI Unveils 19 Degree Lite in New Campaign

Reimagining the Hardside for Lightness

The 19 Degree Lite collection reinvents the hardside design by using revolutionary lightweight materials and details. This reimagined collection includes elements such as highly resilient Tegris® construction and a low-density magnesium telescoping handle, all designed for lighter journeys.

A Diverse Collection with Multiple Color Options

The collection is globally available in four sizes and three core colors: Blush, Titanium Grey, Black Graphite, as well as two seasonal colors: Amber and Cobalt.

Xenia Adonts Stars in Her First Global Brand Campaign

In her first-ever global brand campaign, Xenia Adonts is featured to introduce the collection. Directed by Keane Pearce Shaw and photographed by Emma Summerton, the campaign captures the essence of lightness associated with using the 19 Degree Lite collection.

A Journey Through Mexico City

The campaign follows Xenia Adonts as she seamlessly navigates the bustling streets of Mexico City with her 19 Degree Lite, illustrating the freedom and ease provided by the collection.

"19 Degree Lite was born out of our deep understanding of how TUMI customers travel—and our passion for perfecting their journeys. Every component was carefully considered, tested and selected for lighter journeys without compromising quality or performance. The result of this meticulous design is an effortlessly lightweight collection that allows our customers to move through the world with even greater ease."

Victor Sanz

Creative Director

Pricing Details

The all-new collection has a price range from $795 to $995 USD.

What is TUMI's 19 Degree Lite collection?

The 19 Degree Lite is TUMI's latest and lightest hardside collection, designed for effortless travel.

Who stars in the first chapter of the campaign?

German-raised Fashion Entrepreneur & Creative Xenia Adonts stars in the first chapter.

What materials are used in the 19 Degree Lite collection?

The collection uses revolutionary lightweight materials like Tegris® and a low-density magnesium handle.

What are the color options for the 19 Degree Lite collection?

The collection is available in Blush, Titanium Grey, Black Graphite, Amber, and Cobalt.