Adidas and Texas Tech Collaborate on New Football Uniforms

“Seeing my own logo on the Texas Tech uniform I put so much blood, sweat and tears in is one of the most meaningful off-field accomplishments of my career,” said Mahomes, a Texas Tech alum. “I want to thank the three-stripe family for giving me this one-of-a-kind opportunity.”

Innovative Athlete-Brand Partnerships

Adidas and Mahomes have continuously explored new frontiers in athlete-brand collaborations, starting when Mahomes initially taped a handwritten adidas logo over a competing brand while supporting Texas Tech basketball in 2019.

Expanded Product Offerings

The introduction of the Mahomes Strategy uniform is the latest development in the ongoing collaboration between adidas, Mahomes, and Texas Tech. This partnership has consistently set new benchmarks in collegiate athletics and NIL. The new Texas Tech x Patrick Mahomes collection includes several additional items for Red Raiders fans, such as a Dark Grey quarter-zip, fleece hoodie, and a new Ultraboost 5X colorway — all adorned with Mahomes’ Gladiator logo.

Adidas and Texas Tech’s Groundbreaking Initiatives

When adidas became the official partner for the Red Raiders in July, the launch collection for the 10-year partnership featured co-branded apparel with Mahomes’ logo — a pioneering move for any adidas athlete. In August, adidas and Mahomes announced the signing of six Texas Tech student-athletes to “Team Mahomes,” the three-time Super Bowl champion’s innovative NIL initiative with adidas.

“The unveil of the adidas Strategy uniform by Patrick Mahomes further amplifies the power of this partnership,” said Kirby Hocutt, Director of Athletics at Texas Tech University. “We are proud to be the first collegiate adidas partner to utilize an athlete partner’s logo as there is no more powerful brand in sports than Patrick Mahomes. We look forward to debuting this uniform in front of a sold-out Jones AT&T Stadium on Nov. 9 against Colorado.”

Recent Partnership Activations

Recent partnership activations with Texas Tech underscore how adidas and Mahomes have continually found new ways to elevate their combined brands. Mahomes’ signature shoe, the Mahomes 2, launched with a sold-out model just before Mahomes’ third Super Bowl victory in February and has seen new variations this year, including the “Race Against Time” release in August.

What is unique about the new Texas Tech football uniform?

The uniform features Patrick Mahomes’ personal ‘Gladiator’ logo, marking a rare instance of an athlete’s branding on official team apparel.

When will Texas Tech debut the Mahomes Strategy uniform?

The uniform will be worn for the first time on November 9 during the home game against Colorado.

What new products are included in the Texas Tech x Patrick Mahomes collection?

The collection includes a Dark Grey quarter-zip, fleece hoodie, and a new Ultraboost 5X colorway, all featuring Mahomes’ Gladiator logo.

What is the ‘Team Mahomes’ initiative?

It is a NIL initiative launched by adidas and Mahomes, signing six Texas Tech student-athletes as part of the program.