Icons Unite: Bad Bunny and Lionel Messi Team Up for New adidas Collection

Inspiration Behind the Collection

The Bad Bunny & Messi Collection takes inspiration from adidas’ rich heritage, incorporating iconic models, materials, and colorways. It includes two renowned silhouettes: the adidas Gazelle and the adidas F50 cleat. The F50, a staple in Messi’s career, is celebrated as one of the premier soccer cleats. Meanwhile, the Gazelle, once favored in indoor soccer, has become a lifestyle staple and one of Bad Bunny’s preferred styles.

Design Elements and Symbolism

Each model in the collection honors Messi’s achievements, incorporating gold hues inspired by prestigious trophies and design elements like the ‘X’ stripe heel, a nod to Messi’s number 10 jersey. Blue accents tie the designs to adidas’ heritage, merging tradition and excellence. The shoes also feature the signatures of Bad Bunny and Messi on their iconic stripes, symbolizing mutual respect and lasting legacy. The designs transcend athletic origins, creating a community that blends sport, music, fashion, and creativity.

“Messi’s last name has become its own word, a synonym for greatness, courage and heart,” said Benito Martinez Ocasio. “Watching him play with the passion he does is a privilege. I compare the love he feels for his country and his sport to the love I feel for music and Puerto Rico. Collaborating with him is an honor that so many people dream of and I never even imagined I could achieve it. Today, I feel so grateful to be able to represent our culture with the GOAT.”

“This campaign celebrates our fans. Seeing people who follow me and support me does more than just inspire me, it makes me feel very grateful. I always try to give everything I have on the pitch, so it’s great to see that there are people who appreciate that effort and always support me, even in bad times,” said Lionel Messi. On the collaboration with Benito, he commented, “Music is connected to many aspects of my life, and Bad Bunny is an artist who is never missing from my playlist.”

Campaign Launch and Availability

In celebration of the launch, adidas is unveiling a campaign that honors this groundbreaking partnership, paying tribute to the millions of devoted Bad Bunny and Messi fans. The campaign is highlighted by a heartfelt letter composed of fans’ words from social media and brought to life in a short film featuring Messi and Bad Bunny. The message begins with a shared sentiment: “this country wouldn’t be the same,” Messi says, followed by Bad Bunny’s continuation, “… if you were born anywhere else.”

The collection emphasizes creativity and excellence, redefining the relationship between soccer and music and creating a memorable moment extending beyond sport and entertainment.

The Bad Bunny & Messi F50 will be available worldwide at a retail price of 300 EU. The Gazelle model will be exclusively available in North and South America at 180 EUR. Sign-ups for the collection begin on the CONFIRMED and adidas flagship apps from October 21st, with availability in adidas flagship stores starting October 26th.

What is the Bad Bunny & Messi Collection?

The collection is a collaboration between music icon Bad Bunny and soccer legend Lionel Messi, celebrating the connection between music and sport.

What models are included in the collection?

The collection features two iconic adidas silhouettes: the adidas Gazelle and the adidas F50 cleat.

When will the collection be available?

The collection’s global release begins on October 26th, with sign-ups available from October 21st on the CONFIRMED and adidas apps.

What is the significance of the design elements?

Designs incorporate elements that honor Messi’s achievements and adidas’ heritage, including gold hues and blue accents.