The Significance of Violet
Violet! This magnificent shade is located at the far end of the visible colour spectrum perceptible to the human eye. Anything beyond violet is outside the field of colour. Violet is the ultimate hue. That of the fighters, the outsiders, the crazies. Heroes or villains? It doesn’t matter. If you need to make yourself heard, do it in violet!
Martin Frei on the Power of Colour
Martin Frei talks about the colour that is so special to him: “I like the fact that a colour is much more than what we can perceive. The colour spectrum visible to our eyes ranges from red to violet. Beyond that shade, colour turns into a waveform that our eyes can no longer detect, ultraviolet. I am fascinated by the idea of creating a watch that celebrates this boundary, this tipping point, this transition from perceptible to imperceptible. The UR-100V UltraViolet is about this exploration of the limits. Our UltraViolet conveys something mystical, it’s a hue that sits on the border of a dimension we call colour.”
