Luxury Group Expands Through Sotheby’s Partnership

PUBLISHED ON

November 26, 2024

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Editorial Team

Luxury Group and Sotheby’s Join Forces

The Luxury Group by Marriott International has announced a new phase in its exclusive partnership with the renowned auction house, Sotheby’s. This collaboration, named “Iconic Pieces. Extraordinary Experiences,” enhances their initial offerings launched earlier this year, promising fresh exclusive experiences at The Luxury Sales in New York this December.

Innovative Blending of Luxury Travel and Art

Both brands share a vision of merging luxury travel with collectible art, highlighting the synergy between The Luxury Group’s top-tier hospitality and Sotheby’s extensive curatorial expertise. This partnership continues to redefine boundaries in the luxury sector.

Exclusive Auction Experiences on Offer

Two unique experiences will be up for auction, merging world-class hospitality with exceptional treasures from Sotheby’s collections. These offerings present guests with a chance to indulge their passions while exploring remarkable destinations.

Geneva Grandmasters: A Watchmaking Journey

Watch lovers can bid on an exclusive horology experience at The Ritz-Carlton Hotel de la Paix, Geneva, featuring the iconic watch brand Girard-Perregaux. This includes a hands-on workshop with artisans, opportunities to purchase limited-edition timepieces, and a private dining experience at Villa Girard-Perregaux in La Chaux-de-Fonds. This event will be part of Sotheby’s Important Watches sale on December 6, marking Marriott International’s debut in live auctions.

A Taste of France: Culinary Adventure

Guests will stay at the Prince de Galles, a Luxury Collection Hotel in Paris, before embarking on a journey to explore France’s culinary gems. Highlights include a guided tour of Champagne Lallier’s historic Maison in Aÿ and an afternoon tea with the renowned chef and artist, Laila Gohar. Bidding for this experience, part of the Finest Wines auction, is open online until December 10.

Voices from the Luxury Group and Sotheby’s

“The expansion of our brand partnership with Sotheby’s reflects our common belief that true luxury combines both the tangible and intangible. We’re continuing to explore the interplay art and travel with experiences that not only celebrate our audience’s passions but also inspire a deeper connection and appreciation for the artistry behind them. As this collaboration evolves, we’re excited to leverage our international presence and the diverse expertise across our portfolio to surprise our guests with even more dynamic, never-been-seen experiences.”

George Hammer

Global Head of Luxury Marketing, Marriott International

“This collaboration represents a unique fusion of Sotheby’s expertise in curating exceptional luxury collectibles and the Luxury Group’s unparalleled approach to hospitality. We are delighted to present these experiences during The Luxury Sales in New York, celebrating the pinnacle of hospitality, craftsmanship, and savoir-faire, while creating unforgettable moments for our clients that transcend traditional luxury.”

Eléonore Dethier

Sotheby’s Global Head of Partnerships

Showcasing World-Class Hospitality

Beyond the auction offerings, this partnership will highlight The Luxury Group’s exceptional hospitality through curated events and exclusive editorial content when Sotheby’s exhibitions open to the public on December 5th.

YOU ASKED…

What is the focus of the Luxury Group and Sotheby’s partnership?

The partnership aims to blend luxury travel with collectible art, creating unique experiences that merge hospitality and artistry.

What is the Geneva Grandmasters experience?

It’s an exclusive horology journey at The Ritz-Carlton Hotel de la Paix, Geneva, featuring Girard-Perregaux, including workshops and private dining.

How can guests participate in A Taste of France?

Guests can bid online for the experience, which includes a stay in Paris and a culinary journey through France’s gastronomic treasures.

When will Sotheby’s exhibitions open to the public?

The exhibitions will open on December 5th, allowing the public to experience The Luxury Group’s hospitality and curated events.

Media: Courtesy of Marriott International, Inc.

Editor’s Note: All listed prices were correct at the time of publication. This article contains editorial selections and paid partnerships. Please note that this article may contain some affiliate links to products and we may receive a commission for selected purchases.

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