Bombardier’s Brand Evolution Triumphs with Red Dot Awards

A Tribute to Unique Values

Unveiled earlier this year, Bombardier’s new brand evolution reflects its unique approach to customers and stakeholders. It showcases Bombardier’s culture and the talent of its employees, emphasizing its focus on being a leader in designing, building, and servicing the world’s top business jets.

Symbol of Ambition and Craftsmanship

Central to Bombardier’s visual expression is the redesigned logo, featuring an aircraft silhouette breaking the sound barrier. This symbolizes the company’s relentless ambition and commitment to exceptional craftsmanship and care.

Industry Recognition

The Red Dot Award is globally recognized and honors quality, creativity, and vision. Winning the “Red Dot: Best of the Best” places Bombardier among the world’s most inspiring brands.

Celebration in Berlin

This year’s Red Dot winners were celebrated at an award ceremony on November 1st in Berlin, Germany.

Exhibitions in Germany

Bombardier’s acclaimed work will be displayed at the Museum of Communication in Berlin from November 2024 to January 2025, followed by an exhibition at the Red Dot Design Museum in Essen in Spring 2025.

Collaboration with Lippincott

Bombardier’s rebranding journey will be highlighted in the Red Dot Design Yearbook through an interview featuring its collaboration with Lippincott, a global branding agency.

YOU ASKED…

What awards did Bombardier’s new brand evolution win?

Bombardier’s new brand evolution won the “Red Dot: Best of the Best” award and a “Red Dot” prize for its logo redesign.

What does the redesigned Bombardier logo symbolize?

The redesigned logo features an aircraft breaking the sound barrier, symbolizing ambition and commitment to craftsmanship.

Where will Bombardier’s award-winning work be showcased?

The work will be exhibited at the Museum of Communication in Berlin and the Red Dot Design Museum in Essen.

Who did Bombardier collaborate with for its rebranding?

Bombardier collaborated with Lippincott, a global branding and experience agency, for its rebranding efforts.