Adidas Partners with Rugby Icon Ilona Maher
Adidas has officially confirmed a long-term partnership with global rugby star Ilona Maher. This collaboration will see Adidas delivering top-notch performance and leisurewear to support Ilona both on and off the field as she advances in her rugby career and beyond.
Role in Launching New Women’s Rugby Boot
Later this year, Ilona Maher will headline the launch of a new women’s rugby boot, joining an esteemed lineup of female Adidas rugby players. This marks a significant step in Adidas's commitment to supporting women's rugby.
Welcoming Ilona Maher to the Adidas Family
Adidas is thrilled to introduce Ilona Maher as the latest addition to its elite roster of athletes. Driven by a mutual dedication to top-tier performance, the multi-year partnership will equip Ilona with premium apparel and footwear to enhance her game.
Achievements and Influence
Ilona's exceptional power and strength on the field have been pivotal in her success. She earned a bronze medal at the Paris Summer Games last year and significantly impacted English rugby with her performance in Bristol, where she scored four tries in seven matches, helping her team reach the semi-finals.
Impact Beyond the Field
Beyond playing, Ilona Maher is a dynamic force in promoting rugby globally. Her vibrant personality has attracted a massive social media following, enabling her to advocate for female representation in sports and promote body positivity and femininity. She has become an inspirational figure for young girls worldwide, redefining what it means to be a woman in sports.
“Throughout discussions with adidas, their passion for rugby was clear and the pursuit to deliver only the best for athletes playing their sport. The adidas team really show their support for the women’s game at all levels. I can’t wait to work with adidas to inspire a whole new generation to pick up a rugby ball, while also understanding that strength and power is beautiful. I’m particularly excited to reveal a new boot for the women’s game in the coming months – so keep your eyes peeled for that.”
Ilona Maher
Rugby Player & Adidas Athlete
Wearing the Adizero RS15
Initially, Ilona Maher will be wearing the Adidas Adizero RS15, a lightweight rugby boot engineered for speed in all directions. She joins a distinguished group of world-class players, including Renee Holmes, Antoine Dupont, Beauden Barrett, Emily Scarratt, Finn Russell, Jess Breach, and Siya Kolisi, who also wear this boot.
“Ilona is not only a world-class athlete, but also a phenomenal role model. Her style of play and sheer dominance put her among the top rugby players globally. Her work off the pitch highlighting important issues around women’s participation in sport, makes her an inspiration for the next generation of rugby players. We’re thrilled to partner with Ilona and support her on every step of the journey.”
Kerryn Foster
GM Specialist Sports at Adidas
FREQUENTLY ASKED QUESTIONS
What is the focus of the partnership between Adidas and Ilona Maher?
The collaboration focuses on providing Ilona Maher with top-quality performance and leisurewear to support her both on and off the rugby field.
What role will Ilona Maher play in the launch of a new product?
Ilona Maher will lead the launch of a new women’s rugby boot, highlighting Adidas's commitment to women's rugby.
How has Ilona Maher influenced the sport beyond playing?
Ilona Maher uses her social media platform to advocate for female representation in sports and promote body positivity, inspiring young girls globally.
Which rugby boot will Ilona Maher initially wear?
Ilona Maher will initially wear the Adidas Adizero RS15, designed for multi-directional speed.
Editor’s Note: All listed prices were correct at the time of publication. This article contains editorial selections and paid partnerships. Please note that this article may contain some affiliate links to products and we may receive a commission for selected purchases.
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