New Balance Joins Forces with WNBA in Multiyear Partnership

Transforming Basketball with New Balance and WNBA

This partnership will mark New Balance as an official collaborator of the WNBA. United, these two brands aim to revolutionize the realm of sports and reshape basketball through grassroots undertakings targeted at nurturing youth basketball and genuine community interaction.

New Balance’s Authentic Content Creation

As an integral part of the agreement, New Balance is set to produce original broadcast, digital, and retail content featuring New Balance athlete and WNBA novice Cameron Brink. Cameron, who was the second pick in the WNBA Draft 2024 presented by State Farm, signed an NIL contract with New Balance in 2023.

Raising the Bar for Young Athletes

This collaboration enables Cameron to keep motivating budding athletes to bravely tackle hurdles and chase their dreams, in both basketball and life.

Empowering Young Athletes

“Our partnership with the WNBA is another testament to New Balance’s commitment to empower all young athletes, especially women and girls, to strive for their athletic ambitions and spark a new wave of female empowerment through sports,” states Jess Vassall, the Head of Global Partnerships at New Balance.

Advancing Women’s Sports

Chief Growth Officer Colie Edison expressed, “Our alliance with New Balance takes us a step further in our quest to expand women’s sports to new audiences, stimulate youth involvement, and positively impact communities.” By aligning with a worldwide brand like New Balance, we continue to push the envelope of what’s achievable when we harness the unifying power of sports.”

YOU ASKED…

What is the purpose of this partnership between New Balance and WNBA?

The partnership aims to elevate women’s sports and inspire the next generation of fans and athletes.

When does the deal start and what is its significance?

The deal starts midway through the season, coinciding with WNBA All-Star 2024 and the arrival of an exciting draft class. This timing is set to amplify women’s basketball like never before.

What role will New Balance athlete Cameron Brink play in this partnership?

New Balance will create authentic content featuring Cameron Brink. The partnership enables Cameron to continue empowering young athletes to fearlessly overcome obstacles and pursue their dreams in basketball and life.

How does New Balance view this partnership?

New Balance sees this partnership as a way to encourage all young athletes, particularly women and girls, to pursue their athletic goals and ignite a new era of female empowerment through sport.