Adidas Reintroduces Adizero Franchise to Golf

Focus on Golfer Comfort and Performance

In developing the ZG footwear franchise, adidas discovered that core golfers spend an average of 162 hours annually on their feet. This extensive time can lead to foot fatigue and reduce enthusiasm for golfing. The Adizero ZG offers significant updates to offer golfers a lightweight solution, allowing them to concentrate on their next round.

“A golfer’s feet and footwear are extremely critical to not only the swing but also their overall enjoyment of the round,” said Masun Denison, global footwear director, adidas Golf. “Adizero ZG represents the next step on our journey to provide golfers with a lightweight option that has technology specifically focused on tackling those important areas like traction, stability and comfort, all in a spikeless silhouette.”

"For me, footwear is another critical piece of my equipment when I play and compete, but beyond the performance it also needs to be comfortable and look good," said adidas athlete Ludvig Åberg. "The new Adizero ZG is one that checks all these boxes for me, but I was especially impressed with how well it helps with traction and stability while still being so comfortable and lightweight. It's fun to play a small role in helping bring these products to life and it's another example of how the adidas team continues to lead in footwear design for all golfers."

Technological Innovations in Adizero ZG

The new Adizero ZG footwear incorporates key technologies to improve efficiency from the ground up:

Lightweight Traction

Lightweight Comfort

Dynamic Motion

Advanced Upper Design

The waterproof upper of the Adizero ZG features adidas’ premium SPRINTSKIN material. This multi-layer upper consists of high-performance materials to offer golfers an adaptive and athletic look while maintaining lightweight properties. Additionally, adidas included a heel clip in the upper to provide golfers with a locked-in feel and an added layer of stability.

BOA Model Introduction

As a part of the Adizero ZG range, adidas introduces a BOA model for men and women to offer an improved fit and performance option. In collaboration with the BOA Technology team, adidas developed a PRIMEKNIT sock-like construction so golfers can easily slip on the footwear and adjust the fit with the micro-adjustable Li2 dial. The BOA Fit System is discreetly integrated into the upper, providing golfers with a clean, athletic look alongside a customized fit.

When will the Adizero ZG be available?

The Adizero ZG will be available starting Friday, January 31.

What are the key features of the Adizero ZG footwear?

The Adizero ZG features lightweight traction with SPIKEMORE, a DYNAMIC TORSION plate, and a waterproof SPRINTSKIN upper, available in both laced and BOA® options.

Will the Adizero ZG be available for both men and women?

Yes, the Adizero ZG will be available in both laced and BOA® options for men and women.

What is the role of the BOA Fit System in the Adizero ZG?

The BOA Fit System allows golfers to dial in a customized fit with its micro-adjustable Li2 dial, providing a clean and athletic look.

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