New Multi-Year Agreement
Today, adidas and Liverpool Football Club have unveiled a multi-year agreement that will make the sports brand the official kit partner of the club from the 2025/26 season onwards.
Kit and Apparel Details
Beginning on 1st August 2025, Liverpool FC will don adidas for the third time in its history. The brand will supply match kits, training apparel, and culture wear to all men’s, women’s, academy teams, and LFC Foundation staff.
Historical Partnership
Adidas and Liverpool FC have previously collaborated during some of the club’s most memorable periods from 1985-1996 and again from 2006-2012. During this time, the club won numerous trophies, including three domestic league titles and eleven domestic cup titles. Many jerseys from these eras are considered among the most cherished.
Current Club Performance
The announcement comes during an exciting phase for the club, with the men’s team leading the domestic league and advancing to the UEFA Champion’s League knock-out stages. Meanwhile, the women’s team has solidified its position at the highest level of domestic competition.
Bjørn Gulden, CEO of adidas, said: “We are very excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world football with a huge fan base. We are honored to once again provide the players with cutting-edge technology to perform at the highest level. The jerseys worn during previous partnerships are some of the greatest ever created. We are looking forward to bringing back some of these classics and creating new exciting products for the fans.”
Billy Hogan, chief executive officer, Liverpool Football Club, said: “Everyone at the club is incredibly excited to welcome adidas back into the LFC family once again. We have enjoyed fantastic success together in the past and created some of the most loved LFC kits of all time. It’s the perfect time for us to partner together once again and we look forward to creating more iconic kits and continued on the pitch success, that will build on our wonderful, shared history.”
Player Collaborations
This partnership builds on existing connections between adidas and many Liverpool Football Club players, including Mohamed Salah, Trent Alexander-Arnold, Curtis Jones, Darwin Núñez, Alexis Mac Allister, Diogo Jota, Luis Díaz, Ryan Gravenberch, Fuka Nagano, Mia Enderby, and Jenna Clark.
Future Kit Releases
The first adidas Liverpool kits are set to be unveiled through club and adidas channels on 1st August 2025.
FREQUENTLY ASKED QUESTIONS
When does the adidas and Liverpool FC partnership begin?
The partnership begins from the 2025/26 season, starting on 1st August 2025.
How many times has Liverpool FC partnered with adidas?
This will be the third time Liverpool FC has partnered with adidas.
Which teams will receive kits and apparel from adidas?
Adidas will supply kits and apparel to all men’s, women’s, academy teams, and LFC Foundation staff.
When will the new adidas Liverpool kits be revealed?
The details of the new kits will be revealed on 1st August 2025.
Editor’s Note: All listed prices were correct at the time of publication. This article contains editorial selections and paid partnerships. Please note that this article may contain some affiliate links to products and we may receive a commission for selected purchases.
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