Unveiling of Adidas and Real Madrid’s White Home Kit for 2024/25 Season

Unique Design Elements

The formation of the jersey further ties the new kit to the club’s DNA, by incorporating a custom-made houndstooth pattern using the initials ‘RM’ throughout the design. Adidas applied a 3D engineering technique to fabricate the jersey in three levels, subtly infusing the shirt with a layered RM pattern, generating a textured appearance and feel to add depth and interest.

Final Touches to the Design

Completing the design is a seasonal V-neck collar and minimal black detailing interwoven through the adidas logo on the shirt, shorts, socks, shirt sponsor and the famous three stripes, which run down the shirt’s shoulders.

The Vision Behind the Design

Sam Handy, SVP of Product and Design at adidas, shared: “In the past 26 years, we’ve had the privilege to reimagine the classic white strip of Real Madrid and create timeless designs that will forever be linked to the club’s success. No matter what the final design is for each season, we always remain true to the core DNA of Real Madrid. So, for this season’s home kit, we’ve dived back into the archives and reintroduced it to a new generation of fans and players, creating one of the most pristine looks in recent memory.

Player’s Perspective

Real Madrid CF midfielder, Jude Bellingham, expressed: “Upon joining the club, I was eager to don the renowned white kit. When you put on the shirt you feel the history of Real Madrid and I look forward to creating more unforgettable moments for the fans in this new shirt next season.”

Technical Aspects of the Jersey

The lightweight jerseys are designed for performance and to instill world-class players with the confidence to perform under pressure. These jerseys feature the latest in adidas technology which has been developed in close collaboration with players throughout the development process.

Purchase Details

The on-field version of the kit is available for purchase for €150, while the fan version can be bought for €100 – both are available for purchase starting today via Real Madrid football club stores, selected retail stores, and online at adidas.com/football.

YOU ASKED…

What is the design of the new Real Madrid home kit?

The new Real Madrid home kit is predominantly white, with a bespoke houndstooth pattern using the initials ‘RM’. It also features a seasonal V-neck collar and minimal black detailing woven through the Adidas logo.

Who expressed their excitement about the new kit?

Real Madrid CF midfielder, Jude Bellingham, expressed his eagerness and excitement about creating unforgettable moments for the fans in the new shirt next season.

What technology does the jersey feature?

The jersey features the latest in Adidas technology, developed in close collaboration with players throughout the development process. The on-field version uses HEAT.RDY technology, maximizing air flow to keep players cool, and the fan version uses AEROREADY technology, which uses sweat-wicking or absorbent materials to keep the body dry.

How much does the new kit cost?

The on-field version of the kit is available for purchase for €150, while the fan version is available for €100.