Seven NBA Stars Join Forces with Luxury Jewelry Brand David Yurman

First Long-Term Partnership with NBA Players

This partnership, marking the brand’s first long-term collaboration with professional basketball players, signifies an important step in David Yurman’s ongoing efforts to strengthen its position as a leading name in men’s jewelry.

Signature Men’s Collections Featured

Both the short film and campaign images showcase the seven athletes adorned in David Yurman’s iconic men’s collections: Chevron, Curb Chain, and Spiritual Beads. These collections reflect the brand’s commitment to artistry and innovation, mirroring the dedication the players show towards their sport.

Sharing the Project with Audiences

Evan Yurman shared his excitement about the project, emphasizing the connection between artistry, craft, and the passion these athletes exude both on and off the court. He also reflected on the growing momentum in the men’s jewelry industry and the timing of this partnership.

David Yurman – A Brand of Artistic Value

In the series “Own the Spotlight”, Kyle Kuzma expresses his admiration for the craftsmanship behind creating timeless pieces of the David Yurman brand.

What Does D’Angelo Russell Say About David Yurman?

In “The Pursuit of Excellence,” D’Angelo Russell praises the elegance and prestige of David Yurman pieces and their versatility.

How Does Jalen Green Express Himself Through Jewelry?

Jalen Green discusses the importance of jewelry as a means of self-expression in “Mindset in Motion”. He speaks about the evolution of his style and how David Yurman pieces complement it.

Where and When to Watch the Docuseries

The docuseries will be launched on July 9 on DavidYurman.com and will be featured on global social channels, @davidyurman and @davidyurmanmen, as well as advertising campaigns throughout the summer and fall. It will be freely available for viewing on YouTube. For more details, visit DavidYurman.com.

YOU ASKED…

Who are the NBA players collaborating with David Yurman?

Kyle Kuzma, D’Angelo Russell, Jalen Green, Jaime Jaquez Jr., Kevin Love, Josh Hart, and Seth Curry are the NBA stars partnering with David Yurman.

What is the three-part docuseries about?

The docuseries, directed by Jeredon O’Conner, centers on the journeys of Kyle Kuzma, D’Angelo Russell, and Jalen Green, their style as a form of self-expression, and their passion for basketball.

What collections will the NBA stars be featured in?

The athletes will be styled in David Yurman’s signature men’s collections: Chevron, Curb Chain, and Spiritual Beads.

When and where can I watch the David Yurman docuseries?

The docuseries will launch on July 9 on DavidYurman.com and will also be available for free on YouTube.