TUMI Launches 19 Degree Lite Collection with Lando Norris

Lando Norris Shares His Experience

“Working and traveling with TUMI is always incredible, and this campaign made my first trip to Lake Como unforgettable. Exploring the beautiful landscape was effortless with 19 Degree Lite by my side—it’s an experience I won’t soon forget.”

Lando Norris

F1 Racer

Behind the Scenes in Lake Como

Directed by Keane Pearce Shaw and photographed by Emma Panchot, the campaign was filmed at Lake Como. It showcases Lando Norris’s personal experiences as he explores the iconic Villa Erba and navigates cobblestone streets, all while highlighting the smooth movement of the 19 Degree Lite.

Insights from Creative Director Victor Sanz

“19 Degree Lite represents our continued dedication to creating products that effortlessly accompany our customers on their journeys,” said Creative Director Victor Sanz. “As a champion driver with an unmatched passion for precision and design, Lando was the perfect fit for the second chapter of our campaign. Watching him interact with our products is captivating—the way he moves with such ease and agility is a testament to the natural flow, dynamic ease and control he consistently displays both on and off the track.”

A Variety of Packing Options

The 19 Degree Lite collection offers two packing cases: the Extended Trip 4 Wheeled Packing Case and the Short Trip 4 Wheeled Packing Case. It also includes two carry-ons: the International 4 Wheeled Carry-On and the Continental 4 Wheeled Carry-On.

Color and Pricing Details

The collection comes in core colors like Blush, Titanium Grey, and Black Graphite, with additional seasonal colors of Amber and Cobalt. Prices range from $795 to $995 USD.

Featured TUMI Collaborations

Also highlighted in the campaign is TUMI’s coveted collaboration with McLaren, presented in a new Super Grey colorway inspired by McLaren’s popular Supernova Silver. Additional silhouettes from TUMI’s Harrison, Alpha Bravo, and Turin collections are included.

What is TUMI’s 19 Degree Lite collection?

The 19 Degree Lite collection is TUMI’s lightest hardside luggage range, designed for effortless movement.

Who is featured in the TUMI campaign?

The campaign stars Lando Norris, a Global Brand Ambassador for TUMI and an F1 Racer.

Where was the TUMI campaign filmed?

The campaign was filmed at Lake Como, featuring Lando Norris’s experiences and interactions with the luggage.

What colors are available for the 19 Degree Lite collection?

The collection is available in Blush, Titanium Grey, Black Graphite, and seasonal colors Amber and Cobalt.