Today, International travel and lifestyle brand TUMI debuts an all-new campaign for its iconic 19 Degree Aluminum collection starring returning TUMI global ambassador and pro-footballer, Son Heung-Min. The visually disruptive campaign highlights the expansion of the 19 Degree Aluminum collection – the Backpack, Compact Carry-on, Briefcase and Minaudiere – with futuristic, cool-toned surfaces and edgy textural elements as a direct nod to the iconic look of the collection.
TUMI’s latest campaign stands out as its boldest yet. The campaign film highlights Son and his 19 Degree Aluminum Backpack in an abstract space that takes them to various worlds, all of which represent features of the 19 Degree Aluminum collection. Through striking visuals and modern textural elements, the campaign transports the viewer into a mesmerizing abstract world, reminiscent of TUMI’s iconic 19 Degree Aluminum collection alongside Son Heung-Min. This combination of innovative visuals and abstract setting gives viewers the Essentially Beautiful feeling that with TUMI, your world never stops evolving.
Editor’s Note: All listed prices were correct at the time of publication. This article contains editorial selections and paid partnerships. Please note that this article may contain some affiliate links to products and we may receive a commission for selected purchases.
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