La Roche-Posay is proud to announce Jannik Sinner, one of the best tennis players of his generation with an exceptional 2024 start, as its new Global Brand Advocate.
This long-term collaboration aims to address the lack of protection and education around UV rays, leveraging La Roche-Posay’s pioneering expertise and iconic sunscreen range Anthelios. Jannik Sinner, playing all year long outdoor, will serve as the perfect partner in cause to engage around photoprotection, which is a major – yet underestimated – matter of public health.
With a large fanbase that extends far beyond sports fans, Sinner is the embodiment of true performance while breaking established codes. He also embraces La Roche-Posay’s values of authenticity and excellence, to become a skin life-changer.

Together, Jannik Sinner and La Roche-Posay open a new era to break old habits and ensure a healthier future for all skins. Stay tuned and get ready to talk photoprotection like never before!
1 Etrevous.com (https://www.etrevous.com/blogs/skincare/products/this-year-s-most-searched-for-skincare-ingredients-are-revealed)
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