La Roche-Posay, a brand synonymous with advanced dermatological care, has been declared the fastest growing skincare brand for the second consecutive year, according to NielsenIQ. Recommended by over 90,000 dermatologists worldwide, the brand continues to lead with groundbreaking skincare solutions, rigorous clinical testing, and strategic partnerships that underscore its commitment to skin health and safety.
Strategic Initiatives and Impactful Campaigns
#Saveourskin Day and Skin Cancer Awareness
La Roche-Posay has taken a proactive approach in promoting skin cancer awareness through its #SAVEOURSKIN Day. In a significant event at Hudson Yards, New York, the brand facilitated over 1,899 skin cancer screenings in just eight hours, setting a new Guinness World Record and surpassing the previous mark by a considerable margin. This initiative not only highlighted the importance of regular skin checks but also supported the American Cancer Society with generous donations.
Acne Positivity Day Lab
Understanding the psychological impact of acne, La Roche-Posay established the Acne Positivity Day Lab to empower individuals to embrace their skin. This event featured various activities like the Science of Skin exhibit and a Positivity Photo Booth, offering both support and education to foster a more accepting view of skin imperfections.

Fellowship Programs and Support for Dermatologists
In its ongoing effort to support dermatological education, La Roche-Posay has partnered with notable institutions like the Women’s Dermatologic Society and Howard University. These partnerships focus on increasing diversity within the field, offering fellowships that provide pivotal research opportunities in dermatology.
Sun Safety Promotions at Premier Sporting Events
La Roche-Posay has expanded its sun safety initiatives by partnering with major sporting events like the US Open and the Professional Pickleball Association’s Carvana PPA Tour. These collaborations aim to educate a broad audience on the critical importance of sun protection, a key factor in preventing skin cancer.
Advancing Oncology Support through Innovative Campaigns
The “Healing Power of Touch” campaign, in collaboration with the Union for International Cancer Control, illustrates La Roche-Posay’s commitment to supporting cancer patients. By launching a digital learning platform, the brand has provided essential training to enhance the lives of those affected by cancer, demonstrating the power of education in patient care.
Corporate Statements and Future Outlook
Guillaume Monsel, Vice President of Marketing & Digital at La Roche-Posay, expresses immense pride in the brand’s achievements and the fruitful collaborations that have significantly contributed to their success. Looking forward, La Roche-Posay remains dedicated to leading through innovation and education, aiming to meet the evolving needs of their global consumer base.
YOU ASKED
What makes La Roche-Posay stand out in the skincare industry?
La Roche-Posay is distinguished by its strong emphasis on dermatologist partnerships, clinical testing, and minimalistic product formulations, ensuring high efficacy and safety standards.
How did La Roche-Posay achieve its record-breaking skin cancer screenings?
The brand organized a large-scale public event that provided free skin checks, facilitated by certified dermatology providers, and engaged the community in preventive healthcare.
What are the goals of La Roche-Posay’s fellowship programs?
The fellowship programs aim to enhance diversity in dermatology and provide emerging specialists with the resources and opportunities needed for groundbreaking research and clinical practice.
How does La Roche-Posay contribute to cancer patient care?
Through its digital learning platform and partnerships with cancer organizations, La Roche-Posay offers vital support and education to improve the treatment and management experiences of cancer patients.
Editor’s Note: All listed prices were correct at the time of publication. This article contains editorial selections and paid partnerships. Please note that this article may contain some affiliate links to products and we may receive a commission for selected purchases.
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