Maybelline Unveils Naomi Osaka as Brave Together Ambassador

PUBLISHED ON

October 9, 2024

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Editorial Team

Maybelline Partners with Naomi Osaka for Mental Health

Naomi Osaka, a four-time Grand Slam tennis champion and mental health advocate, is joining forces with Maybelline New York in observance of World Mental Health Day. She becomes the brand’s inaugural global ambassador for the Brave Together initiative.

World Mental Health Day and Naomi Osaka

On October 10, in honor of World Mental Health Day, Maybelline New York is enhancing its mental health initiatives by collaborating with Naomi Osaka. As the first-ever Brave Together global ambassador, Osaka will use her influence to promote mental health awareness and support.

Maybelline’s Brave Together Program

Since its inception in 2020, Maybelline New York’s Brave Together program has facilitated discussions on mental health globally. The program has provided free one-on-one support to 1.65 million individuals across 34 countries.

Ambitious Goals for Mental Health Support

With a target to aid 10 million individuals and a pledge to donate $20 million to local NGOs by 2030, Maybelline’s partnership with Naomi Osaka is set to significantly advance its mission.

Naomi Osaka’s Message of Support

“Taking care of your mental health is just as important as taking care of your physical health and yet taking the leap to get help can feel intimidating. That is why I’m excited to partner with Maybelline New York to support the Brave Together program and help those facing anxiety and depression. I want everyone to know they are not alone.”

Naomi Osaka

Creative Campaign Launches on World Mental Health Day

Naomi Osaka will debut in a new creative campaign with Maybelline New York for World Mental Health Day. This campaign, featuring elements of magical realism, aims to empower young people to seek help for mental health issues.

Maybelline’s Commitment to Mental Health Advocacy

“At Maybelline New York, we have always believed in the power of making things happen in your life and Naomi Osaka is the epitome of this ethos, chasing her dreams both on and off the court. As an advocate for the destigmatization of mental health conversations, Naomi has so bravely shared her personal journey, inspiring others to do the same. We are proud of our Brave Together work and look forward to this next chapter with Naomi Osaka, helping others be brave.” Trisha Ayyagari

Global Brand President, Maybelline New York

YOU ASKED…

What is the Brave Together program?

The Brave Together program by Maybelline New York is a global initiative aimed at providing support for mental health issues such as anxiety and depression.

How many people has Brave Together helped so far?

Brave Together has offered free one-on-one support to 1.65 million people across 34 countries since its launch in 2020.

What are Maybelline’s future goals for Brave Together?

Maybelline aims to help 10 million people and donate $20 million to local NGOs by 2030 through the Brave Together program.

How is Naomi Osaka involved with Maybelline?

Naomi Osaka has joined Maybelline as their first Brave Together global ambassador, using her platform to promote mental health awareness.

Media: Courtesy of Maybelline New York.

Editor’s Note: All listed prices were correct at the time of publication. This article contains editorial selections and paid partnerships. Please note that this article may contain some affiliate links to products and we may receive a commission for selected purchases.

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