A Milestone for Adidas Running Shoes
Adidas Running revolutionized the Supernova line with enhanced comfort and fit in 2023. Now, in 2024, the Supernova collection grows with the release of Supernova Prima. This fresh model, launching in a striking Preloved Scarlett/Solar Red color scheme, is the first of five new Supernova hues set to launch this summer. The Supernova Prima brims with more DREAMSTRIKE+ super-foam than any other Adidas running shoe to date, catering to the most ambitious everyday runners.
Supernova Prima – A Symphony of Comfort and Stability
A Message from the Makers
“Comfort has always been a key focus of the Supernova family. Through the testing process, we found that as runners develop, and as many start to think about taking their performances to the next level, they often seek out both extra cushioning and reliable stability. With Supernova Prima, we want to elevate everyday runs by providing more comfort than ever, as well as just the right level of support. Our team is ever inspired by runners’ progressing ambitions, and here we are striving for an experience that rewards those goals.”
Comfort-Driven Technology at Its Best
The Supernova Prima, chock-full of comfort-focused Adidas technology and design elements, boasts 13% more DREAMSTRIKE+ super-foam than its predecessor, the Supernova Rise. The additional DREAMSTRIKE+ foam, first introduced in the award-winning Supernova Rise, delivers unparalleled comfort for runners on their daily routes. The extra 4mm of foam, particularly under the ball of the foot, enhances the Prima’s overall cushioning from heel to toe.
Unparalleled Grip and Support
The extra-cushioned midsole of the Supernova Prima pairs perfectly with the innovative new LIGHTTRAXION outsole. This outsole, ergonomically designed to support the mid and forefoot, keeps the shoe lightweight while maintaining a strong grip. The outsole is further enhanced by wider Support Rods, slightly firmer than in the Rise, ensuring a more supportive landing for the forefoot.
Multi-Layered Comfort and Secure Fit
The shoe’s comfort heel fit pillow, a combination of soft foam and gentle textile, works in harmony to provide soft support and secure the heel. This construction, along with the open-patterned engineered mesh upper and soft eyestay design, ensures a plush, confident fit throughout the run.
The Supernova Prima’s Debut Colorways and Pricing
The Supernova Prima debuts in a Preloved Scarlett colorway for women with Purple Burst details and a Solar Red colorway for men with Pulse Lime accents. Priced at €170 / $160, the shoe will be available globally from June 4, 2024.
Upcoming Launches
The release of Supernova Prima not only brings new colorway updates to the Supernova footwear range this summer, but it also signals the introduction of a corresponding apparel range for both men and women.
YOU ASKED…
What sets the Supernova Prima apart from other Adidas running shoes?
The Supernova Prima features 13% more DREAMSTRIKE+ super-foam than any other Adidas running shoe, providing unparalleled comfort for runners.
When and where can I purchase the Supernova Prima?
The Supernova Prima will be available globally from June 4, 2024, on adidas.com/running-shoes and at key retail outlets.
What colors does the Supernova Prima come in?
The Supernova Prima debuts in a Preloved Scarlett colorway for women with Purple Burst details and a Solar Red colorway for men with Pulse Lime accents.
How much does the Supernova Prima cost?
The Supernova Prima is priced at €170 / $160.
*compared to the Supernova Rise
Editor’s Note: All listed prices were correct at the time of publication. This article contains editorial selections and paid partnerships. Please note that this article may contain some affiliate links to products and we may receive a commission for selected purchases.
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