Adidas Unveils the Future of Running: The 4DFWD

PUBLISHED ON

August 22, 2022

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Editorial Team

adidas

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August 22, 2022

Editorial Team

A Leap Into Tomorrow: The Adidas 4DFWD

Unveiling a breakthrough in running shoe technology, Adidas introduces the new 4DFWD. This is the result of analyzing. The innovative shoe is equipped with a bowtie-shaped lattice midsole, a first in the industry, that converts vertical pressure into a horizontal force for seamless forward motion.

Adidas 4DFWD Running Shoe. Photo: Adidas

Breaking Barriers in Performance Footwear

Adidas has once again pushed the limits of innovation with the 4DFWD. This advanced running shoe is the brand’s answer to a long-standing obstacle limiting runners from reaching their best performance.

The Science Behind the 4DFWD

Unique to the 4DFWD is the bowtie-shaped lattice midsole, a first in the industry. This feature shifts vertical pressure into a horizontal force, offering runners a smooth and continuous forward transition.

The Making of an Advanced Running Shoe

Adidas has overcome a seemingly impossible quest to create the 4DFWD. By assessing over five million variations of the lattice structure and incorporating 18 years of athlete performance data, Adidas has crafted a shoe that transforms the running experience. Done in collaboration with their global innovation partner, Carbon’s Digital Light Synthesis, adidas has designed a finely-tuned midsole that delivers scientifically proven forward motion.

Expert Insights on the 4DFWD

Anette (Peko) Hosoi, a Professor of Mechanical Engineering at MIT, elaborates on the shoe’s unique features. She explains that every stride taken interrupts our forward motion, causing a subtle stop-start motion. The 4DFWD addresses this issue head-on, providing a solution to this intrinsic challenge.

“At adidas, we’re always looking at the ways technology and data can intersect to create the best possible products for our runners. With the new 4DFWD, we made the impossible possible, challenging the laws of science by using a unique performance benefit designed to move you forward. With every stride, the midsole of the adidas 4DFWD turns vertical impact into horizontal forward motion for an unstoppable smooth forward transition and new underfoot experience throughout the run”.

Charlotte Heidmann

Product Manager at adidas

Introducing the Features of the 4DFWD

The 4DFWD boasts of several exceptional features:

The introduction of a new Continental™ outsole offers enhanced grip for confident running in any weather condition.
The all-new Primeknit+ & engineered mesh upper construction ensures a supportive and snug fit.
The 4DFWD midsole delivers 23% more cushioning than previous 4D midsole generations (the 4D Run 1.0)

Availability and Pricing Details

The 4DFWD will be available in various colorways, including Carbon Cloud White and Impact Orange for men, and Grey Five and Cloud White for women. Priced at €200, the shoe will be available from September 1, 2022, with Early Access for members of the Adidas Creators Club starting August 22.

YOU ASKED…

What makes the Adidas 4DFWD unique?

The shoe boasts an industry-first bowtie-shaped lattice midsole that transforms vertical pressure into horizontal force, providing runners with a smooth forward transition.

How was the 4DFWD developed?

Adidas evaluated over five million variations of the lattice structure and used 18 years of real-world athlete performance data to create the 4DFWD.

What are the features of the 4DFWD?

The shoe features a new Continental™ outsole for better grip, an all-new Primeknit+ and engineered mesh upper for a snug fit, and a midsole that provides 23% more cushioning than previous versions.

When and where can I buy the 4DFWD?

The shoe will be available from September 1, 2022, with Early Access for Adidas Creators Club members starting August 22. It can be purchased via Adidas running shoes.

Media: Courtesy of Adidas.

Editor’s Note: All listed prices were correct at the time of publication. This article contains editorial selections and paid partnerships. Please note that this article may contain some affiliate links to products and we may receive a commission for selected purchases.