Zendaya Forms a Dynamic Partnership with On for Storytelling and Movement

PUBLISHED ON

June 6, 2024

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Editorial Team

On

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June 6, 2024

Editorial Team

Zendaya and On: A Partnership Born of Shared Interests

United by a mutual appreciation for movement and community engagement, and a devotion to wellness, actor and fashion icon Zendaya will join forces with global sportswear brand On to work on future creative campaigns and products.

Welcoming Zendaya: The First Chapter of a Long-Term Collaboration

On warmly welcomes Zendaya as a new brand partner, marking the beginning of a multi-year journey together. The partnership will see Zendaya and On spearhead significant dialogues about movement and wellness, bring a fresh perspective to chosen product collections, and devise future creative campaigns.

Zendaya and On Announce Multi-Year Partnership Focused on Movement and Storytelling

Zendaya: An Icon of Fashion and Storytelling

Zendaya has emerged as a powerful voice for her generation and a beacon of fashion. She seeks out roles that allow her to express her passion for storytelling and mesmerize audiences on screen. With the aid of her long-standing stylist, Law Roach, she has brought her passion for storytelling into her fashion choices. She will bring this same stylistic flair to On, working to reimagine and collaborate on designs and future collections through the lens of everyday movement, sports, and lifestyle.

“It’s no secret that I’ve been a big fan of On for a long time. I’m always wearing them on set, or when I’m traveling, rehearsing or running around with my dog. So it’s a full-circle moment to make this partnership official”

Zendaya

Actress

Starting Off with a Creative Campaign: Dream Together

The partnership was launched with a creative campaign titled Dream Together. This short film, featuring Zendaya and directed by C Prinz, initiates a dialogue about the power of movement in uniting people. Set against the backdrop of a sports track, Prinz symbolizes how sports and movement can bridge differences, a message that is particularly poignant in a year of global sporting celebration.

“I owe so much to the people around me for getting me to where I am and this film recognizes and appreciates those who support and uplift us every day. I think this feeling of collaboration and inclusiveness shines through in what we’ve created

Zendaya

On’s Co-Founder

“We’ve been massive admirers of Zendaya’s ability to inspire a generation and dream big. We can’t think of a better partner to help us grow, evolve and connect with people around the world than Zendaya. This film is the beginning of more stories to come and we are eager to bring in new and distinctive voices alongside Zendaya to continue our mission to dream together.”

David Allemann

On’s Co-Founder

YOU ASKED…

What is the focus of the Zendaya and On partnership?

The partnership aims to spark conversations about wellness and movement, while also reimagining product collections and devising creative campaigns.

Who is also involved in Zendaya’s fashion choices?

Law Roach, Zendaya’s long-standing stylist, has been instrumental in translating her passion for storytelling into her approach to fashion.

What is the Dream Together campaign?

Dream Together is a creative campaign launched by Zendaya and On. It features a short film directed by C Prinz, which highlights the unifying power of movement.

What is On’s mission?

On aims to ignite the human spirit through movement. The brand is known for its innovative premium footwear, apparel, and accessories for various activities, including high-performance running, outdoor training, all-day activities, and tennis.

Media: Courtesy of On.

Editor’s Note: All listed prices were correct at the time of publication. This article contains editorial selections and paid partnerships. Please note that this article may contain some affiliate links to products and we may receive a commission for selected purchases.

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Footwear, Sports