Adidas Joins Forces with Marvel Studios
Adidas has partnered with Marvel Studios to introduce a special collection celebrating the release of the movie “Deadpool & Wolverine,” hitting U.S. theaters on July 26.
First Deadpool-Inspired Collection
This is the inaugural Deadpool-themed collection from Adidas, merging their Originals line with performance products inspired by the franchise's third film.
Availability and Components
The Adidas | Marvel Studios’ Deadpool & Wolverine collection will be available in select markets starting August 1. It includes themed Rivalry Low shoes, adizero Electric cleats, graphic tees, and an adidas Originals silhouette featured in the movie.
Design and Details
The collection features vivid color blocking and unique details reflecting Deadpool and Wolverine's iconic characters, including humor-filled sock liners and language characters on the footwear.
Wolverine-Inspired Features
The Wolverine-themed Rivalry Low showcases color blocking in tribute to the classic yellow Wolverine Super Hero suit, making its on-screen debut with this film.
Exclusive Insights from Adidas
“Bringing together these iconic franchises with Marvel Studios’ ‘Deadpool & Wolverine’ has been an exciting collaborative journey. Our relationship with Marvel and its fans continues to unlock opportunities for us as a brand to develop products to be used in films and worn by fans as they celebrate the launches of highly anticipated films. We’re excited for fans to get their hands on this collection and see it come to life in the film this summer.”
Shane Jochum
Senior director NAM strategic partnerships at adidas
Longstanding Partnership with Marvel
Adidas has collaborated with Marvel for several years, previously creating collections and costumes for projects like "Black Panther: Wakanda Forever".
Collection Launch Details
The Adidas | Marvel Studios’ Deadpool & Wolverine collection will be available for purchase in select markets beginning August 1.
FREQUENTLY ASKED QUESTIONS
When is the release date of the Deadpool & Wolverine film?
The film is set to be released in U.S. theaters on July 26.
What is included in the Deadpool & Wolverine collection?
The collection includes themed Rivalry Low shoes, an adizero Electric cleat, graphic tees, and an adidas Originals silhouette.
When will the collection be available for purchase?
The collection will be available in select markets starting August 1.
Who stars in the Deadpool & Wolverine movie?
Ryan Reynolds and Hugh Jackman star in the film.
Editor’s Note: All listed prices were correct at the time of publication. This article contains editorial selections and paid partnerships. Please note that this article may contain some affiliate links to products and we may receive a commission for selected purchases.
SHARE THIS ARTICLE
