Introduction to Tiffany & Co.’s 2023 Holiday Campaign
Tiffany & Co. proudly presents its holiday campaign for 2023, which tells a magical tale filled with opportunity and happiness. The campaign is brought to life with stunning visuals, featuring films and still images that showcase House Ambassador Rosie Huntington-Whiteley and China Brand Ambassador Elaine Zhong getting ready for festive celebrations. These were shot in New York City, where both the model and businesswoman Rosie Huntington-Whiteley and Chinese actress Elaine Zhong wear the iconic collections and high jewelry from the House, capturing the excitement and happiness that epitomize the holiday season.










Campaign Objectives and Inspiration
Alexandre Arnault, Tiffany & Co.’s Executive Vice President of Product and Communication, shared, “This holiday season, our aim was to launch a campaign that embodies the season’s joy with a beautiful narrative deeply rooted in our heritage.” He further explained, “We designed this campaign to embody the essence of a Tiffany holiday, filled with endless possibilities.”
Behind the Scenes with Alasdair McLellan
Alasdair McLellan captured the campaign’s essence in a Manhattan townhouse, portraying a series of personal vignettes where Tiffany’s sparkling designs symbolize cherished moments and festive celebrations. In a standout moment against the dazzling Manhattan skyline, Rosie Huntington-Whiteley showcases the enchantment of the holiday season wearing the breathtaking Jean Schlumberger by Tiffany & Co.™ Bird on a Rock morganite suite. This piece, known as one of the 21st century’s most iconic jewelry designs and globally celebrated, is as sought-after today as it was when first introduced by the House more than 50 years ago. In another captivating image, Elaine Zhong embodies the holiday spirit in various styles from the iconic LOCK collection, representing the strong, unbreakable bonds it signifies.
Campaign Launch Details
The 2023 Tiffany & Co. holiday campaign is set to launch worldwide across print, digital, and social media platforms on November 15.
YOU ASKED…
Who are the ambassadors featured in the Tiffany & Co. 2023 holiday campaign?
The campaign features Rosie Huntington-Whiteley as the House Ambassador and Elaine Zhong as the China Brand Ambassador.
What is the key piece of jewelry highlighted in the campaign?
The Jean Schlumberger by Tiffany & Co.™ Bird on a Rock morganite suite is a central piece, celebrated as a significant and iconic design.
Where was the Tiffany & Co. 2023 holiday campaign photographed?
The campaign was shot in New York City, specifically in a Manhattan townhouse.
When will the campaign be officially launched?
The campaign is scheduled for a global launch on November 15 across various media channels.
Editor’s Note: All listed prices were correct at the time of publication. This article contains editorial selections and paid partnerships. Please note that this article may contain some affiliate links to products and we may receive a commission for selected purchases.
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