Hublot and SORAI United for Change

The Threat to Rhino Populations

The rhino remains on the brink of extinction, endangering the stability of five keystone species vital to our ecosystem and environment.

Introducing the Spirit of Big Bang SORAI

Hublot unveils the Spirit of Big Bang SORAI, a limited-edition watch, with only 30 pieces available, to support SORAI’s mission.

Progress Amidst Challenges

Despite SORAI and its partners’ efforts to raise awareness and contribute to rhino preservation, the crisis persists.

Positive Conservation Efforts

Conservation programs, like those supported by SORAI, have successfully increased the Indian rhino population from 200 to 4,000 since the early 20th century, and doubled the black rhino numbers over the last two decades.

The Story Behind SORAI

SORAI was established in 2018 by Kevin Pietersen, who is passionate about the natural world and aims to unite communities for the survival of keystone species.

Challenges in Rhino Conservation

Poaching remains a complex issue, driven by poverty and international crime, with rhino horns highly valued in some countries for their supposed medicinal properties.

YOU ASKED…

What is Hublot’s role in rhino conservation?

Hublot supports SORAI through financial contributions from watch sales.

How many rhinos are left in the wild?

Currently, only 27,000 rhinos remain in Africa and Asia.

What is the significance of the Spirit of Big Bang SORAI watch?

This limited-edition watch supports SORAI’s conservation efforts.

How has SORAI impacted rhino populations?

SORAI has helped increase the Indian rhino population significantly and doubled black rhino numbers over two decades.