Changing Face of Luxury Travel in Asia Pacific

Gastronomy as a Travel Motivator

High-end dining experiences are a major attraction for luxury travelers, with 88% organizing trips around culinary adventures.
Nearly half of the survey participants consider fine dining the perfect evening, and 83% choose destinations to visit award-winning restaurants.

Emergence of New Travel Personas

The report identifies three new types of luxury travelers: the ‘Venture Travelist’, the ‘Experience Connoisseur’, and the ‘Timeless Adventurer’.
Each persona represents a unique approach to travel, focusing on business opportunities, personal growth, or immersive exploration.

Extended Vacations With Loved Ones

Findings show that travelers from Australia, Singapore, South Korea, Japan, Indonesia, and India are taking longer vacations, often accompanied by family or friends.
About 70% prefer traveling with their close circles, enhancing the richness of their experiences.

India’s Growing Travel Market

India is highlighted as the most active travel market, with 89% of affluent Indians planning to increase their travel budget.
These travelers often embark on journeys with friends and family, celebrating milestones or attending exclusive events.

Focus on Sustainable Travel Practices

There is a growing awareness among luxury travelers regarding the environmental impact of their journeys.
80% consider a hotel’s sustainability practices important, and many seek locally-sourced food and effective waste management.

Luxury Travel Key Insights

Security is paramount in luxury travel, with 91% of respondents valuing a safe environment over other factors.
Shopping for locally-made products is a primary reason for traveling, with 85% of travelers considering this when choosing a destination.

YOU ASKED…

What are the three new traveler personas identified?

The report identifies ‘Venture Travelist’, ‘Experience Connoisseur’, and ‘Timeless Adventurer’ as the new traveler personas.

Why is Australia a popular destination?

Australia ranks high among travel plans due to its appeal for holidays, with 46% planning to visit in the next 12 months.

How important is gastronomy in travel planning?

Gastronomy plays a significant role, with 88% planning their travel around food experiences and 83% visiting destinations for award-winning restaurants.

What is the significance of sustainable travel?

Sustainable travel is crucial, with 80% considering environmental practices in their travel decisions.