Shinsegae Introduces 'The Heritage' in Seoul's Core
On April 9th, Shinsegae Department Store unveils 'The Heritage,' a remarkable cultural venue located in Myeong-dong•Namdaemun, where the rich history, luxury, and trends of Seoul converge in a historical setting that dates back 90 years.
Discover Myeong-dong: A Historic Commercial Hub
Positioned in the heart of Seoul, Myeong-dong stands as one of Korea's most ancient and lively commercial areas, drawing millions of visitors each year.
Shinsegae: Pioneering Korean Retail Since 1963
Established in 1963 as Korea's inaugural department store, Shinsegae has been at the forefront of Korean lifestyle trends for 62 years, offering curated designer brands and enriching Korean lives with the nation's first in-store art gallery concept.
Global Recognition and Leadership in Retail
Shinsegae Department Store is cherished by millions worldwide, alongside Harrods from the UK and Isetan from Japan, securing the top position in Korea's department store industry.
Reviving a Historical Landmark
In an endeavor to revitalize a 90-year-old edifice, designated as Seoul's 71st tangible cultural property, Shinsegae has transformed it into a vibrant cultural center, preserving its historical and cultural essence through a decade of meticulous restoration.
Architectural Marvels and Modern Design
Shinsegae meticulously restored every flower-shaped plaster ectype on the ceilings, a testament to modern Korean architecture, as they existed nearly a century ago. A curtain wall inspired by New York City's Morgan Library & Museum has been added to the building's exterior, seamlessly blending tradition with modernity.
Showcasing Korean Craftsmanship and History
'The Heritage' includes the 'House of Shinsegae Heritage' on its 5th floor, a space dedicated to Korean craft art, captivating foreign visitors with the elegance of traditional arts and craftsmanship. The 4th floor hosts a museum displaying contemporary artifacts and archival photographs, narrating Myeong-dong's story from the 1930s to the 1950s.
The Pinnacle of Luxury and Heritage
The CHANEL boutique on the 1st and 2nd floors, designed by Peter Marino, epitomizes modern luxury while harmonizing with the building's historical allure. Shinsegae is the pioneer in integrating a luxury brand within a heritage-rich structure.
Set within a historic landmark where Korea's contemporary commerce flourished, 'The Heritage' is poised to become the opulent core of Seoul. Through exhibitions that celebrate Korean beauty and tradition, global visitors are invited to explore the fusion of past and present.
FREQUENTLY ASKED QUESTIONS
What is 'The Heritage' by Shinsegae?
'The Heritage' is a cultural venue opened by Shinsegae in Seoul, integrating history, luxury, and modern trends within a 90-year-old building.
Where is 'The Heritage' located?
'The Heritage' is situated in Myeong-dong•Namdaemun, a bustling historical district in the center of Seoul.
What can visitors expect to see at 'The Heritage'?
Visitors can explore Korean craft art, a museum with artifacts and photographs from the 1930s and 1950s, and a luxury CHANEL boutique.
What makes 'The Heritage' unique?
Shinsegae's 'The Heritage' uniquely combines luxury retail with historical and cultural preservation in a restored 90-year-old building.
Editor’s Note: All listed prices were correct at the time of publication. This article contains editorial selections and paid partnerships. Please note that this article may contain some affiliate links to products and we may receive a commission for selected purchases.
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